The global retail industry has been transformed by online shopping, and its impact on consumer lifestyles. And nowhere

is that more obvious than in technology-obsessed China, where online purchases have soared during the Chinese New

Year holiday. But while buying only takes a click, delivering to your door still needs the human touch.

According to an industry report, China's B2C online sales are growing at an annual rate of 25 percent.

Competition between online giants like Taobao and Jingdong is now fiercer than ever.

E-commerce is one of China's fastest growing sectors. It's changed people's buying habits, and even their living habits.

And it's had a huge impact on the retail industry. To make online shopping more convenient, major sites are investing

heavily to build payment systems and logistics networks. On average, a retailer now can deliver merchandise to the

majority of cities within 3 days, and to towns and more remote areas in the country within a week。

Experts also say customers are increasingly making their online purchases from mobile devices, opening up vast

new opportunities - and competition - for retailers.